Price-to-Earnings Ratio (P/E)
What the price-to-earnings ratio says about a share price, why it moves when earnings change as well as when prices do, and what it can't tell you.
Key idea
The P/E is a share's price divided by the company's earnings per share: what you pay for one franc of its yearly profit. On 30 September 2026 a Nestlé share cost CHF 76.02, and Nestlé earned CHF 3.51 a share in 2025: a P/E of 21.7. It describes the price on that day. It doesn't say whether that price will rise or fall.
What it is
The price-to-earnings ratio, or P/E, divides a share's price by the company's earnings per share: its profit for a year, split over all its shares. A P/E of 20 means buyers pay CHF 20 for every franc of profit the company made in a year. Turned the other way round, earnings divided by price, it's the earnings yield: a P/E of 20 is an earnings yield of 5%. That's profit the company made, not money paid to you: only the dividend is paid out.
One Swiss share, worked through
Nestlé's shares closed at CHF 76.02 on 30 September 2026. Its basic earnings per share for 2025, the latest full year it had reported, were CHF 3.51:
Nestlé's P/E, 30 September 2026
21.7
CHF 76.02 share price ÷ CHF 3.51 earnings per share for 2025.
Earnings yield
4.6%
CHF 3.51 earnings per share ÷ CHF 76.02 share price.
CHF 76.02 divided by CHF 3.51 gives a P/E of 21.7: buyers paid 21.7 times what Nestlé earned per share in 2025. The other way round, CHF 3.51 is 4.6% of CHF 76.02. Neither number says whether the share is worth its price. They only put the price next to the profit.
When earnings move, not just the price
A P/E changes when either of its two numbers moves. A year earlier, on 30 September 2025, Nestlé's shares closed at CHF 73.07, and its latest full-year earnings, for 2024, were CHF 4.19 a share:
30 September 2025
- Share price
- CHF 73.07
- Earnings per share, 2024
- CHF 4.19
- P/E
- 17.4
Price +4.0%
Earnings per share −16.2%
30 September 2026
- Share price
- CHF 76.02
- Earnings per share, 2025
- CHF 3.51
- P/E
- 21.7
The price rose 4.0%, from CHF 73.07 to CHF 76.02, while earnings per share fell 16.2%, from CHF 4.19 to CHF 3.51. So the P/E went from 17.4 to 21.7 mostly because the company earned less, not because buyers paid much more. A rising P/E can come from falling profits as well as from a rising price.
Which earnings?
Companies report more than one earnings figure. The basic figure follows the accounting rules and counts everything, write-downs included: charges for assets that turn out to be worth less than the company paid. Most large companies also publish an adjusted figure that leaves out items they see as special, under a name of their own: "underlying" at Nestlé, "core" at Novartis and Roche. Roche shows how far apart the two can be:
30 September 2025, on 2024 earnings
- On basic earnings: 25.0
- On core earnings: 13.7
30 September 2026, on 2025 earnings
- On basic earnings: 21.6
- On core earnings: 17.8
Mainly because of write-downs, Roche's basic earnings for 2024 were CHF 10.39 a share, against CHF 18.93 core. At CHF 259.90 for its non-voting share on 30 September 2025, its P/E was 25.0 on basic and 13.7 on core earnings. A year later, at CHF 349.10, with 2025 earnings of CHF 16.18 basic and CHF 19.63 core, it was 21.6 and 17.8. The basic P/E fell while the core P/E rose: the same share, read two ways.
The gap shows up elsewhere too, if smaller. On 30 September 2026 Nestlé's P/E was 21.7 on basic earnings and 17.2 on underlying earnings of CHF 4.42 a share. Novartis reports in US dollars; its 2025 earnings are converted at the Swiss National Bank's end-of-September 2026 rate, 0.83278 francs per dollar, so USD 7.21 basic and USD 8.98 core become CHF 6.00 and CHF 7.48. At CHF 119.96, its P/E was 20.0 on basic and 16.0 on core earnings. Each company decides itself what it leaves out, so always check which earnings a P/E is based on. A lower P/E doesn't say which share will do better.
The honest caveat
A P/E can't tell you what comes next. It looks back at last year's profit, while the price reflects what buyers expect from the years ahead. A low P/E can mean that profits are expected to fall, a high one that they're expected to grow, and the ratio can't tell you which expectation will turn out right. P/Es also differ between industries for reasons of their own. And a P/E doesn't say when a price will move: shares can stay at a high P/E for years, one reason why timing the market rarely works. Choosing shares by their P/E is a form of active investing.
For the market as a whole, the Swiss National Bank's Financial Stability Report 2026 found that cyclically adjusted P/Es, which average earnings over ten years, "lie substantially above their long-term averages for US stocks and, to a lesser degree, for Swiss and UK stocks". That describes prices at the time. As with any P/E, it doesn't say when or whether prices will fall.
Swiss note
Some large Swiss companies, Novartis among them, report in US dollars, so convert their earnings to francs before you divide a franc share price by them. An index level such as the SMI's 13,830.34 on 30 September 2026 isn't a valuation: it counts points, not francs of profit. Some factsheets of funds that track the SMI show a P/E for the companies they hold, sometimes based on forecast earnings rather than last year's. To work out a P/E yourself, take the earnings per share from the company's annual report, note whether they're basic or adjusted and in which currency, and divide the share price by them.
Key takeaways
- —The P/E is the share price divided by the earnings per share: what buyers pay for one franc of yearly profit.
- —On 30 September 2026 Nestlé's P/E was 21.7: CHF 76.02 for CHF 3.51 of 2025 earnings a share.
- —A P/E rises when earnings fall: Nestlé's went from 17.4 to 21.7 in a year while its price rose 4.0%.
- —Basic and adjusted earnings give different P/Es, and neither says whether a price will rise or fall.
Related concepts
Stock
Own a slice of a company and share in the profits it pays out.
Dividend
Part of a company's profit, paid out in cash to its owners.
Total Return
Price change plus dividends: the whole return, and what the SMI leaves out.
Active vs Passive Investing
Why most active Swiss equity funds trailed the index, and what that costs.